Build Your Brand

As a DJ your most valuable marketing skill starts with your sound and talent as a DJ but in 2022 there is a lot more to DJing than just music! Your image, professionalism and personality will all have a major effect on building fans and if promoters will want to book you. The biggest DJs in the world all generally have one thing in common a distinctive brand, sound and presence... building a solid brand that will add credibility and impress potential promoters looking to book you.

4 Marketing Tools that we absolutely recommend is:

• A Strong Logo: once the gigs start coming in, it is essential to have a strong logo for marketing materials such as flyers and for visuals during your set.

• Press Shots: high quality press shots are a must, the first impression you make on social media must represent yourself as a brand.

• Social Media Pages: Facebook, Instagram and Soundcloud are vital tools for growing your brand. Keeping these up to date and professional will give you maximum reach.

• Website: whilst websites used to be expensive and complex, modern websites cab be developed quickly and cheaply. Websites offer maximum impact and focussed information about what you have to offer.

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Things to avoid:

• Relentless and repetitive social media live streams and posts about unrelated topics. Keep your profiles clean and professional.

• Have personal and professional social media pages. political and personal views have no place on a page that is trying to sell your skills as a performer.